Blog Post #6: Finding Your Voice


In his book, Telling Writing, Ken Macrorie advises writers to speak truthfully, to avoid artificial language, to avoid trying to sound or write like people they are not: 

This is the first requirement for good writing: truth; not the truth (whoever knows surely what that is?), but some kind of truth--a connection between the things written about, the words used in the writing, and the author's experience in a world she knows well--whether in fact or dream or imagination.

Part of growing up is learning to tell lies, big and little, sophisticated and crude, conscious and unconscious. The good writer differs from the bad one in constantly trying to shake the habit. She holds herself to the highest standard of truth telling. Often she emulates children, who tell the truth so easily, partly because they do not sense how truth will shock their elders.

To assist writers with finding their voices, Macrorie offers "shotgunning" exercises in which he advises writers to write non-stop for 15-20 minutes on anything that comes to mind, or about a subject chosen in advance. Continue reading Blog Post #6: Finding Your Voice

Kroger Advertisement



According to National Retail Federation, Kroger is one of the top five retailers. Wal-Mart, Target, Costco, and Home Depot are the other top retailers. For over five years, Kroger ranks the largest supermarket chain in the United States. Many of Kroger’s products and services can be found at a variety of other stories including their top competitors. How does Kroger maintain their rank as the largest supermarket chain in the U.S.? Among other strategies, Kroger utilize advertisements to promote their goods and services. Since their goods and services can be found in other stories, Kroger must also promote their stories individuality and unique qualities to entice consumers to continue to shop at their stories. The image above is a Kroger advertisement. This particular advertisement is located inside of a Kroger supermarket. Kroger is the author of the image. The advertisement is in bold vivid colors. They want their customers to pay attention to the advertisement as they shop. Their primary audience is the shopper of the store in which the advertisement is locate; however, the advertisement also target every consumer in the country. It purpose is to get consumers to start and continue to shop at Kroger. Kroger hope their current customers will enjoy the experience, and invite their family, friends, and associates to shop at Kroger.

The image farthest to the left is a picture of a woman smiling as she drives a car. The text below the image says, “Wow! You save with fuel points!” The middle image is a picture of groceries on a cash register belt. The text below the image states, “Yes! Low Prices and weekly deals.” The image on the right is a picture of a young girl sitting in a grocery buggy outside in a parking lot. The text below this image says, “Nice faster checkout and a smile.” Let’s examine each section to reveal it underlining message.

Let’s start with the image of the woman smiling as she drives a car. This advertisement employ the logos appeal, and spot lights the fuel points program to attract its audience attention. The image implies the woman is a Kroger’s customer. Subsequently, she is happy she saved money with Kroger’s Fuel Points Program. The Fuel Points Program allows value card members to save cents per gallon on fuel when they have acuminated enough points. Card holders earn points by using their value cards while shopping at Kroger. The more the customer spends, the more fuel points adds up. The Fuel Points Program is one way Kroger keep their customers entering their stories. The image and the texts work together to state it is logical to shop at Kroger and save money.

Next is the middle section of the advertisement. A picture of groceries on a cash register belt with the text, “Yes! Low Prices and weekly deals.” The bananas, grapes, and flowers are fresh. The orange juice, package of granola bars, and Tide detergent are command high demand products. Kroger want their customers to expect high quality produce and plants. They also want to ensure customer Kroger stocks top name brand products. The text suggest their customer will get products at an affordable price. It also reminds them of the weekly special. Weekly deals are another way Kroger use logos to encourage their customers to shop at Kroger. It indicate shopping at Kroger and taking advantage of the low prices and weekly deals will save them money.

Image result for children of different races

Finally, Kroger exercise the pathos appeal to encourage consumer to shop at Kroger. The image on the right, is a picture of a young girl sitting in a grocery buggy in a parking lot. The text below this image says, “Nice faster checkout and a smile.” The girl’s smiling face displays she is happy. The image and text works together to ensure customer their children will also enjoy the shopping experience. The words “nice,” and “smile,” is referring to the customer service their staff will provide. In addition to being a cute little girl, this girl holds another special quality. In comparison to other advertisement from one or two decades ago, advertiser of that time have used a small number of models of different races to give example of United State diversity. Today, advertiser are using one model that can represent many cultures as a reflection of the United States. Kroger are appealing to different races with one child. Looking at this child one can assume she is African American. However, one can also assume she is of a mix race, Spanish, Ethiopian, or even Indian. Race identification places a role since Kroger are appealing to the hold United States population. At the same time, Kroger like many other advertiser want to make wise financial decisions. Why pay five or six models when that can pay one.




Marlboro Man

This ad is clearly an ad for the Marlboro cigarette company.  This ad was used circa 1950 and of course would never fly now.  In the forefront you have a white bearded, rosy cheeked, Santa clause smoking a Marlboro cigarette.  Lets first figure out who Santa is.  This is the man who magically delivers toys to all the worlds children in one night.  Flying a sled pulled by magically reindeer he shimmy s down chimneys to leave toys under Christmas trees for every girl and boy.  While living in the North Pole he makes toys all year long by employing hundreds or maybe thousands of elves!  This man is clearly the best man to ever walk the Earth, and he smokes Marlboro s.

Who is this ad for?  I could not possibly imagine this was targeted to adults.  Most adults in my opinion do not care if Santa smokes Marlboro cigarettes or Newports.  So I can only conclude this ad is targeted to children.  Young children who believe that Santa is the best thing in the world and if he smokes those cigarettes then it must be ok for me to smoke them as well, especially Marlboro.  For adults who see this maybe they can relate, because truth be told, they are the actual Santas for their children.  Possibly after working extra hours to make more money for toys for their kids, have a cigarette just like Santa.

Above the photo of Santa you see the words, "May all your dreams come true this Christmas."  This textual portion of the is also aimed at children.  It is children who dream about Christmas and all the toys Santa will bring them.  In the bottom right of the ad you see the Marlboro name/logo and under that the usual surgeon generals warning written in tiny letters.

As morally empty as this ad is I do believe this ad was effective.  Gets the kids smoking early and it justifies adults smoking Marlboro s.  Santa is a heck of a spokesman and you don't even have to pay him.


Analyzing Multimodal Texts: ” Im Lovin It”- Group 2


Advertisements are used by many companies and large corporations all over the world. The author of advertisements use these ads to sell their product and raise more revenue. McDonalds, a large corporation, found all over the world also does this. McDonalds is a fast food restaurant enjoyed by many Americans here in the United States. I mean, think about it. Who doesn't love their delicious burgers and fries? It is so good and appetizing. This McDonalds advertisement is advertising The Angus Third Pounder to raise revenue. I picked this advertisement because it was very appealing to me and I personally am a huge fan of McDonalds. Through the advertisement's use of the visual image of the burger and how appetizing it looks because of the clear image that the ad portrays, it persuades the audience, who are Americans, to buy this product. The advertisement is also persuading the audience to register for the McDonalds website and also get one free big Mac. The author of this advertisement, who is most likely a person who works in the large corporation of McDonalds, is using linguistic context by letting the audience know that if they do register they will get a Big Mac. The ad is using many different forms of propaganda to influence people to buy this product and it is also advertising the company of McDonalds so it can become even more famous. The advertisement is doing this by the visual images that it is using in its sign. The advertisement is targeting Americans and people all over the world. The author of this advertisement uses visual and textual context to persuade the audience to buy this wonderful and appealing meal. The style of this advertisement is the clear-cut images and textual language that it uses by providing incentives to registering for McDonalds, as well as buying the Angus Third Pounder. The advertisement also mentions that it will throw in a free premium chicken sandwich. This portrays the genre of this ad as it does have a lot of style put into it and the emphasis of a lot of detail put into this one advertisement. Another aspect that the author put into this advertisement is to promote positivity among Americans. The largest words on this advertisement poster reads, “i’m lovin’ it.” This reveals linguistic context that the author put into this poster to promote positivity and that McDonalds makes everybody happy. The alignment of this phrase corresponds with the words underneath this phrase, which reads “THE ANGUS THIRD POUNDER…GET YOURS TODAY!” As you can see, the author of this appealing advertisement uses many forms of rhetorical devices to campaign McDonalds to raise revenue and publicize this famous fast food restaurant.

Analyzing Multimodal Texts

#wWHOSPIKEDTHEPUNCHAt first glance, you are probably wondering why I chose this advertisement. I chose this advertisement because no one else will post something like this, making it out-of-the box, and it is also relevant and viral. This advertisement for a college party has gone viral through text messages, twitter, instagram, etc. As of today, everyone related to my type of social group has heard about it, even people who do not go to GSU. If you do not believe, search #WHOSPIKEDTHEPUNCH and see all of the results that will pop up.  The authors of this ad are a group of Party Promoters who throw parties like this very often. The audience is intentionally targeting young college students, however, since the word spread, beyond dozens of young adults will be in attendance as well. In my opinion, this ad is in the Urban genre. According to an article, "Urban genre is as much defined by the race and culture of its characters as the urban setting,  with the writer not shying away from or watering-down the material".  The context is focused on getting people to attend the upcoming party.

Johnny Cash Gives Nashville “The Bird”

This was a picture “for the warden” of San Quentin Prison when Johnny Cash was performing there in 1969.  It wasn’t well-known until later in 1998, when it became an ad in Billboard magazine in response to the Nashville music community's lack of support for the album.  The author is Rick Rubin, Johnny Cash’s producer who spent $20,000 to put this picture with the captions in Billboard magazine.  It’s purpose is to tell the music community how trendy and clique-oriented the Nashville music scene is, and that a legend like Johnny Cash cannot get radio support.  It’s also to show that “the good guys won,” in that Cash had no radio support but still won a Grammy for the album.

It’s a magazine advertisement for Billboard magazine, so it’s intended for those who have a vested interest in the music business.  It was all in the context of the release of Johnny Cash’s album “Unchained,” and in attempts to promote it.  This image is so powerful that George Strait made a parody of it to promote his latest album at the time, and Willie Nelson shows it to anyone and everyone who steps on Willie’s tour bus, “The Honeysuckle Rose.”


Using social media depends on you

While I feel the work space is for work, and what one does outside of work is up to them. That being said if ones career is involved in the office and when you leave then you should have restraints when it comes to posting on social media. For example a senator's job follows him where ever he goes because he is to up hold an image. A teacher who leads young, dependent peoples lives, usually 5 days out of the week, should restrain herself. Just because you the office does not mean you can become a less dependable person and have no worries. I feel like if everyone has the choice of how their life will go they should know not to put inappropriate things online where someone observing that persons image can find out.

Although it is harsh to tell someone they no longer can work because of a post they may have done, I feel as though it is necessary for the people who uphold an image in the public eye. While the case of who is seen in the public eye is debatable, I feel that is the person who does happen to come across a complaint should be given a only pone warning. Also if someone does work for a company or organization where posting on social media is watched then that company should state the guidelines and have them known.

Blog post #5. Multimodal view of Dove

This is a commercial ad for Dove product. This commercial does not give a direct point to what is being sold, if one were to evaluate the basic content of this commercial. Though the overall meaning of the message the commercial is giving matches that of the idea Dove would like its consumers or audience to  know.

The purpose for this commercial so that Dove can convey to its consumers an idea that they are beautiful and other things. I assume Dove is going for a trusted source of cosmetic and hygiene products given it use of appeal. Throughout the commercial one can tell the audience are mostly women of any age and color. Mostly the audience of this commercial should take from this Dove is product that wants you to accentuate oneself. Being what Dove is saying the full purpose is to get an attended audience to trust and by Dove product.

Blog Post 5:Analyzing Multimodal Texts


This picture, produced by Coca-Cola, is trying to appeal to people who consume beverages, and Coca-Cola in general. The advertisement also shows how Coca-Cola is trying to play to people's emotions, with the two slogans in the ad both are mentioning something about opening or choosing the happy can. The purpose of this ad is to try to win people over by the appeal of emotion by trying to blur the lines between the emotion happy and Coca-Cola's products. Once the mindset Coca-Cola = Happiness has been established into people's heads, people will be more welcoming to the idea of buying Coke, because they, as all human beings want, is to be happy. This is why Coca-Cola is affiliating with the emotion of happiness. Lastly, the "Open Happiness" slogan underneath the opening of the can is sort of an indirect invitation,putting a subliminal thought in people's mind that would go like "You should go buy a Coca-Cola. It'll make your day or brighten your day up a little."

Creative Idea


This picture shows a set of furnitures along with the two people lying on the floor aligned creatively to display an important word, "love". An important thing to note is that people are included and not just furnitures which Ikea is a retailer of.  On the bottom right next to the Ikea logo, there is a black text that reads, "Decorate for the holidays." With that given, this advertisement was definitely displayed to promote holiday shopping. However I think the authors of this ad are also trying to imply that a well decorated and filled room not only comprises of all the fancy but also the people in it and the emotions such as "love".  They did a good job  incorporating creativity with their products.

The audience would be consumers and people looking to decorate their rooms. This ad boasts creative art that might inspire people to conjure new ideas to decorate their room.  It attracts viewers with its puzzle-like impression but leaves a rewarding feeling to those that can identify the underlying word. Given the clear features, the genre is definitely advertisement.  I think would be seen in catalogs and magazines promoting passion.