This ad is clearly an ad for the Marlboro cigarette company. This ad was used circa 1950 and of course would never fly now. In the forefront you have a white bearded, rosy cheeked, Santa clause smoking a Marlboro cigarette. Lets first figure out who Santa is. This is the man who magically delivers toys to all the worlds children in one night. Flying a sled pulled by magically reindeer he shimmy s down chimneys to leave toys under Christmas trees for every girl and boy. While living in the North Pole he makes toys all year long by employing hundreds or maybe thousands of elves! This man is clearly the best man to ever walk the Earth, and he smokes Marlboro s.
Who is this ad for? I could not possibly imagine this was targeted to adults. Most adults in my opinion do not care if Santa smokes Marlboro cigarettes or Newports. So I can only conclude this ad is targeted to children. Young children who believe that Santa is the best thing in the world and if he smokes those cigarettes then it must be ok for me to smoke them as well, especially Marlboro. For adults who see this maybe they can relate, because truth be told, they are the actual Santas for their children. Possibly after working extra hours to make more money for toys for their kids, have a cigarette just like Santa.
Above the photo of Santa you see the words, "May all your dreams come true this Christmas." This textual portion of the is also aimed at children. It is children who dream about Christmas and all the toys Santa will bring them. In the bottom right of the ad you see the Marlboro name/logo and under that the usual surgeon generals warning written in tiny letters.
As morally empty as this ad is I do believe this ad was effective. Gets the kids smoking early and it justifies adults smoking Marlboro s. Santa is a heck of a spokesman and you don't even have to pay him.